Companies online are really paying people money for their
opinions.
All of this was new to me and others… But paid surveys are not new!
Opinion research has been used by marketers for decades as a
way to explore customer needs. The reason is simple:
The better they understand us as consumers, the more money
they can make.
Every year companies and institutions spend over
280 Billion dollars on marketing efforts to convince consumers
to buy products and services. That's huge Soonoi!
A significant part of this money is directed to opinion
research because the main challenge that corporations face
is how to get into the consumers' heads.
Thousands of innovative products are released every year but
many of them fail in the marketplace. These corporations invest
tremendous efforts to develop new successful products but they
often miss what consumers really want. For marketers, it's a
fatal flaw. Failing to understand consumers leads to marketing
disaster!
A famous example of an innovative product that went wrong
in the marketplace is ThirstyDog and ThirstyCat, the first
bottled waters created especially for dogs and cats. The water
was loaded with vitamins and minerals and its carbonated
flavors included crispy beef for dogs and tangy fish for
cats.
This product was promoted through television ads,
radio spots, billboards, coupons in newspapers
and point of purchase displays. It was distributed through
supermarkets and pet stores. The result was a big flop!
The product concept was original but it wasn't accepted by
consumers. Millions of dollars were invested to develop and
promote this product but all this money was spent in vain
because the marketer didn't get into the consumer's head. An
extensive survey conducted among pets owners could have
made a difference and saved millions of dollars invested in this
product.
Savvy marketers have used surveys for years as a way to explore
consumer needs. People like you and us are invited to give
their opinions on various topics and this information is used
to elaborate their marketing strategies. Because they need to
know what consumers want very quickly and because very
few people will volunteer this information for free,
corporations are willing to pay for our opinions.
It makes perfect business sense for them and it's a great
opportunity for you and others.
To make it short and to the point, your opinion is
really worth money! How much?
You can get all the info here:
http://www.onlinehomesurveys.com
Bye for now,
Tal Fighel
, 121 Patrice Crescent, Thornhill, Ontario L4J 4Z5, Canada
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